Terms of Service

1. Acceptance of Terms

By accessing, browsing, or using our website and/or purchasing our services, you acknowledge that you have read, understood, and agree to be bound by these Terms and our Privacy Policy. This Agreement constitutes a legally binding contract between you and Second Son SEO.

2. Description of Services

Second Son SEO provides search engine optimization (SEO), content strategy, technical audits, link building, and related digital marketing services. Specific deliverables, timelines, and scope will be outlined in a separate Statement of Work (SOW) or service agreement for each client engagement.

3. Client Responsibilities

To ensure successful project delivery, you agree to:

• Provide accurate, complete, and timely information, access, and materials required for service delivery (e.g., website access, analytics credentials, brand assets)
• Designate a primary point of contact for approvals and communications
• Review and provide feedback on deliverables within agreed timeframes
• Ensure your website and business practices comply with applicable laws and search engine guidelines
• Not engage in activities that could harm our reputation or violate search engine policies (e.g., requesting black-hat SEO tactics)

4. Fees, Payment & Billing

Service Fees

Fees for Services are as quoted in your proposal, invoice, or SOW. Unless otherwise stated, fees are quoted in USD and exclude applicable taxes.

Payment Terms

• Invoices are due within 15 days of receipt unless otherwise agreed
• Late payments may incur interest at 1.5% per month or the maximum rate permitted by law
• We reserve the right to suspend Services for overdue balances exceeding 30 days

Refund Policy

Due to the custom, labor-intensive nature of SEO services, fees are generally non-refundable once work has commenced. Exceptions may be considered on a case-by-case basis at our sole discretion.

5. Intellectual Property Rights

Our Pre-Existing IP

All methodologies, frameworks, tools, templates, and know-how developed by Second Son SEO prior to or independently of your engagement ("Pre-Existing IP") remain our exclusive property.

Deliverables & Client IP

• Upon full payment, we assign to you ownership of final, approved deliverables specifically created for your project (e.g., content, reports, strategy documents)
• You retain all rights to your pre-existing content, brand assets, and website
• We reserve the right to display non-confidential work samples (e.g., anonymized case studies, before/after metrics) in our portfolio and marketing materials

6. Confidentiality

Both parties agree to treat as confidential any non-public business, technical, or financial information disclosed during the engagement. Confidential information shall not include information that is: (a) publicly available through no fault of the recipient; (b) rightfully received from a third party without restriction; or (c) independently developed without use of confidential information.

7. Limitation of Liability

To the maximum extent permitted by law:

• Second Son SEO shall not be liable for any indirect, incidental, consequential, special, or punitive damages arising from your use of our Services
• Our total aggregate liability for any claim related to these Terms or Services shall not exceed the total fees paid by you to us in the six (6) months preceding the claim
• We are not responsible for delays or failures due to circumstances beyond our reasonable control (force majeure)

8. Third-Party Tools & Platforms

Our Services may utilize third-party tools (e.g., Google Analytics, Ahrefs, SEMrush, hosting platforms). Your use of these tools is subject to their respective terms and privacy policies. We are not responsible for the accuracy, availability, or practices of third-party services.

9. Term & Termination

Term

Services commence on the date specified in your SOW and continue for the agreed duration unless terminated earlier per this section.

Termination

• For Convenience: Either party may terminate with 30 days' written notice
• For Cause: Either party may terminate immediately for material breach if uncured within 14 days of written notice
• Effect of Termination: Upon termination, you will pay for all Services rendered and expenses incurred through the termination date. Sections on Intellectual Property, Confidentiality, Limitation of Liability, and Governing Law shall survive termination.

10. Disclaimers

Our Site and Services are provided "as is" and "as available" without warranties of any kind, either express or implied, including but not limited to merchantability, fitness for a particular purpose, or non-infringement. We do not warrant that the Site will be uninterrupted, error-free, or free of viruses or other harmful components.

11. Indemnification

You agree to indemnify, defend, and hold harmless Second Son SEO and its affiliates from any claims, damages, losses, or expenses (including reasonable attorneys' fees) arising from: (a) your breach of these Terms; (b) your use of our Services; or (c) your violation of any third-party rights or applicable laws.

12. Governing Law & Dispute Resolution

These Terms shall be governed by the laws of [Your State/Country], without regard to conflict of law principles. Any dispute arising from these Terms shall first be addressed through good-faith negotiation. If unresolved, disputes shall be submitted to binding arbitration in [Your City, State/Country] in accordance with the rules of [e.g., AAA or local arbitration body], or to the exclusive jurisdiction of the courts located therein.

13. Modifications to Terms

We reserve the right to modify these Terms at any time. Changes will be effective upon posting the updated Terms on our Site with a revised "Last Updated" date. Your continued use of our Site or Services after changes constitutes acceptance of the new Terms. We encourage you to review this page periodically.

14. Miscellaneous

• Entire Agreement: These Terms, together with any SOW and our Privacy Policy, constitute the entire agreement between you and Second Son SEO
• Severability: If any provision is found unenforceable, the remaining provisions remain in full effect
• Waiver: Failure to enforce any right or provision is not a waiver of that right
• Assignment: You may not assign these Terms without our prior written consent. We may assign these Terms in connection with a merger, acquisition, or sale of assets
• Contact: Questions about these Terms should be directed to: [email protected]